Sharp will introduce into the Japanese market the new MX-2310F Digital Full-Color MFP featuring enhanced environmental performance and high-quality color output in a compact size that is the smallest and lightest in its class. The use of a newly developed polymer resin frame has reduced the weight of the main unit by approximately one-third of its predecessor model. In addition, Sharp MX-2310F Digital Full-Color MFP delivers the environmental performance demanded in today’s offices by reducing power consumption by approximately 77% of its predecessor thanks to a significantly faster warm-up time, adopting LEDs as the light source in the scanning section, and holding down power consumption while on network standby to just 1 watt.

Sharp’s Mycrostoner HG2 advanced small-particle toner enables high-image-quality output that naturally reproduces neutral tones as well as fine details in the original. The design also gives full consideration to ease of use, including a 7.0-inch WVGA color touchscreen LCD control panel and easy-grip handles. The new Sharp MX-2310F Digital Full-Color MFP will be available in Japan from September 10, 2010 for approximately 1,165,000 yen ($13,840).

Sony today announced the launch of its beautifully-designed new line of Reader digital books, including the new Reader Pocket Edition, Reader Touch Edition and, in the US, the wireless Reader Daily Edition. The new Reader Pocket Edition sports a five-inch, full touch screen, 2 GB of onboard memory and a smart, lightweight design. It is available in chic colors, including silver and pink.

The new Reader Touch Edition features a six-inch full touch screen and an intuitive design with 2 GB of onboard memory. In addition, it offers dual expansion slots for up to 32GB of additional memory and the ability to play MP3 and AAC audio files.The Reader Daily Edition provides a wireless connection to Sony’s Reader Store from most of the U.S. via AT&T’s 3G network. Now, it will also provide Wi-Fi and basic Web browsing capability on its large, seven-inch full touch screen. The new Reader models bring a fresh level of flare to e-reading with colorful, elegant aluminum designs and all new, highly responsive touch screens.

Making its worldwide debut today, Sony’s new Bloggie Touch enhances the pocket video camera category by making it even easier to preserve and upload life’s spontaneous moments. The Sony Bloggie Touch (MHS-TS20 and MHS-TS10) captures full 1920x1080p high definition MP4 video and 12.8-megapixel photos on 8GB or 4GB of embedded memory, respectively. Boasting a clean, innovative design, new Bloggie Touch cameras feature minimal hard keys and a large, three-inch diagonal capacitive touch screen that automatically adjusts for vertical or horizontal shooting and viewing. You can record video, snap photos, or both at the same time, just by pressing two of three simplified buttons on the device. The Bloggie Touch has SteadyShot image stabilization for smoother footage, Face Detection technology to enhance faces by automatically correcting exposure and a built-in USB arm for easy charging and uploading to a computer. It even features an HDMI output to enjoy content on your HDTV.

By connecting the camera to an internet-connected compatible computer via the built-in USB, pre-installed Bloggie software quickly imports your content and makes it a breeze to edit, organize, and even transfer your videos and photos to popular sharing websites with simple drag and drop motions. It includes direct upload to Facebook, Flickr, Picasa Web Albums and YouTube photo and video sharing sites. Available in silver or black, the MHS-TS20 and MHS-TS10 will be available in October for about $200 and $180 respectively.